How Do I Improve My Marketing Strategy? The “Make Me Great” Marketing OS

Dr. Thomas Trautmann

Published on: 15/01/2026

Improving your marketing strategy isn’t about adding more tactics—it’s about building a decision system that creates clarity, certainty, and safety for the buyer. In this Make Me Great framework, you start with the decision you want the market to make, lock your positioning (WHO, WHEN, PAIN, OUTCOME, METHOD), and build “certainty assets” like proof, case studies, and a clear first-14-days plan. You then engineer content to do three jobs (awareness, consideration, conversion), package your offer as a path, and build a repeatable lead engine across one primary channel and one support channel. Finally, you measure what drives growth—leads, booked calls, show-up rate, close rate, deal size, and CAC—so you can fix the real bottleneck each week.